About Us

Founder Bio — About Alpa

Alpa’s approach to travel is rooted in a lifelong love of exploration and a deep appreciation for global culture. Raised in a family that prioritized experiencing the world, travel was never simply a pastime—it was foundational.

After attending the University of Michigan and Columbia University, she began her career in the pharmaceutical industry, managing complex clinical trials in New York City. The precision, discretion, and strategic oversight required in that world now inform her thoughtful, highly curated approach to luxury travel design.

Having lived in Hong Kong for a decade, Alpa developed a deep connection to Asia while traveling extensively throughout the region—from the cultural richness of Myanmar to the serenity of the Maldives.

Today, she has explored more than 70 countries, always seeking experiences that are immersive, authentic, and seamlessly executed.

As a mother of three, she understands that exceptional travel must feel effortless. Alpa curates highly personalized itineraries for families, couples, and multi-generational families, blending cultural insight, refined accommodations, and carefully paced experiences.

For Alpa, luxury is the art of traveling deeply — where every experience feels personal, effortless, and unforgettable, always designed to be Purposefully Lux.